I am used to hear "I don't get a good return on the investment and effort I put to my dental practice", "I have free capacity but I am too busy and I don't know anybody that can take care of dental marketing", "The dental practice on the other side of the street took away many of my patients that they were with me for more than ten years and I just don't know what to do" and many similar sentences.
Growth of internet technology and emergence of social media has changed the context for many industries and dental and dentistry industry follows that as well. Print Campaigns such as dental flyer marketing and dental postcard mail marketing that once were considered to be the most important dentist marketing tool are not enough anymore and the success of a dental practice needs a good combination of print and online dentist marketing campaigns. This blog is about Dentist Marketing Ideas that can help dentists grow their practice and emerge as a leading dental practice.
In general dentist marketing ideas can be divided to two general main categories:
1- Print Dental Marketing
2- Online Dental Marketing
Print Marketing Campaigns are better known to dental specialists so I explain further about online dental marketing. The core of online dental marketing is to be visible online anywhere that a prospective patient may visit on a daily basis. That covers having a good ranking on search engines, being present on social media and having banner ad or other advertisement campaigns on dentistry related websites. All of those campaigns can be performed by online dental marketing specialists.
Some dentists do not pay attention to the simple fact that depending on the specialty of the practice, each patient can annually generate a revenue ranging from a few hundred dollars to a few thousand dollars for a dental practice and cost of acquiring new patients if the right dental marketing firm is employed is far less. That basically is the core of success that is implemented by leading dental practices and is invisible to the eyes of others.
